10 January 2011
Spiky English pop act Jessie J has topped the BBC Sound Of 2011 poll.
Selected by 161 UK-based tastemakers, the 22-year-old singer-songwriter trounced the British Broadcasting Corporation’s top 15 list which was announced in December last year.
Last week saw the long list of acts become five with dub step artistsJames Blake and Jamie Woon along with London rockers The Vaccines and English singer Claire Maguire scoring a coveted spot, only to lose out to Jessie last Friday.
Now in its ninth year, BBC’s judging panel have chosen to crown a female artist for five of the last six years. Jessie J follows the likes ofEllie Goulding, Little Boots, Adele and Corinne Bailey Rae.
However, unlike her predecessors this years winner kick-started her career as a ghostwriter, her most noted co-write was on Miley Cyrus’ 2009 hit single, Party in the USA; but Jessie J partly has Justin Timberlake to thank for her solo success. The urban-pop singer nearly offered her UK top 30 single, Do It Like A Dude to Rihanna last year before Timberlake advised her to keep it for herself.
Jessie J is now signed to Island Records in the UK and was recently awarded the Critics’ Choice accolade, which she will accept at The Brit Awards ceremony in London next month.
With the world-wide success of past poll placers, the BBC Sound polls have become a barometer of success in past years. Innovative acts like Florence and the Machine, La Roux, Bloc Party and The Drumshave all made the top five in previous years.
In an interview with BBC News, Jessie J revealed she suffered from a minor stroke in 2007 and has an irregular heartbeat; because of this she said she wants to be a role model for her fans and base her confidence on purity.
“I can't go on stage with a double G&T or a spliff in my body. I have to go on stage as me, because I can't do any of that stuff.”
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